Comprehensive distribution network in Scandinavia
Beckhoff establishes subsidiary in Norway
On 15th September 2009, Beckhoff opened Beckhoff Automation AS in Tønsberg, the oldest town in Norway. Together with its subsidiaries in Sweden, Finland and Denmark, Beckhoff now has a comprehensive distribution network with which to penetrate the northern European market with its products and solutions for PC- and EtherCAT-based automation. Beckhoff is represented worldwide in over 60 countries by 23 subsidiaries and distributors. Further branch offices and distribution partners are currently being established.
Beckhoff Automation has been represented in the Norwegian market since 1998. After an initial collaboration with a distributor, Beckhoff’s Swedish branch office has looked after customers in Norway in recent years. “The positive business development, however, made it necessary for us to have a local presence,” said Einar Bråthen, Managing Director of Beckhoff Norway, explaining the reason for the founding of an own branch office. “This way we are closer to our customers and can react promptly. Accordingly, our customers have accepted this step positively.”A market with high growth potential
Beckhoff has achieved stable growth in the Norwegian market in recent years. “We think that we can expand into new market segments with the founding of the Norwegian subsidiary,” says Jan Hendrik Breitenstein, Area Sales Manager of the German headquarters of Beckhoff Automation. For example, water management in Norway is an interesting sector, since the country obtains about 98 % of its energy requirements from hydroelectric power. Also of great economic importance are the metal industry, mechanical engineering, pulp and paper production, as well as the textile and food industries. “We already have very good references in Norway on which we can build – in the energy supply industry, the oil and gas sectors, water and waste management, building automation, traffic management and robotics. We expect considerable growth potential here with our PC-based control philosophy. In addition, Norwegian customers are very receptive to innovative technology,” states Einar Bråthen.
Contact:
Beckhoff Automation AS
Træleborgodden 6
3112 Tønsberg
Norwegen
Phone: + 47 33 50 46 90
Fax: +47 33 50 46 91
www.beckhoff.no
| Picture caption: Einar Bråthen, Managing Director of Beckhoff Norway |
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| Picture caption: Jan Hendrik Breitenstein, Area Sales Manager at Beckhoff Automation in Verl |
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